NiMRA – Nigeria Marketing Research Association

Empowering Market Research and Insights Professionals in Nigeria

Empowering Market Research and Insights 

Professionals in Nigeria

Leading the way in facilitating knowledge sharing, innovation and the effective application of insights by decision makers.

Nigeria's leading network of market research and insights professionals
Nigeria's leading network of market research and insights professionals
Nigeria's leading network of market research and insights professionals

OBJECTIVES

Who are we?

NiMRA is an association with over 80 registered agencies and 300 individuals and we are still counting. All professionals registered with NiMRA are exposed to a variety of opportunities to network with stakeholders and to stay in tune with the trends and developments in the field of market, social and opinion research through regular webinars, conferences, and hands-on opportunities.

Excellence

NiMRA drives exceptional performance through high standards, precision, and quality in our work. We foster continuous improvement at all levels.

Integrity

We uphold the highest ethical standards, transparency, and honesty in our research practices, interactions, and decision-making processes. Our members are committed to maintaining the trust and confidence of clients, stakeholders, and the public.

Collaboration

We believe in the power of collective progress. We encourage active collaboration, knowledge sharing, and mutual support among our members, stakeholders, and partners.

Innovation

We empower members to explore new ideas, methodologies, and technologies, enabling them to stay ahead of the curve and shape the future of research.

BENEFITS

What you stand to gain as a member

UPGRADE SKILLS & KNOWLEDGE

Professional Training is always available. Members can additionally take advantage of the periodic Webinars to learn about latest trends and technologies as shared by industry experts.

INSPIRE CONFIDENCE

The Association’s articulate Code of Practice provides reference for ethical practice, self-regulation and protection against malpractices and bad actors. Member adherence inspires confidence in Clients.

KEEP UP WITH INDUSTRY NEWS

The Association’s articulate Code of Practice provides reference for ethical practice, self-regulation and protection against malpractices and bad actors. Member adherence inspires confidence in Clients.

What we do

We support professionals within the data, research and insights industry in Nigeria.

We are deeply committed to advancing the research profession in Nigeria. Our mission is to provide a supportive framework for research and insight practitioners, enabling them to excel in their roles and contribute to the industry’s growth.

Become a member

We offer opportunities for meaningful business networking and collaboration, empowering research practitioners to excel in their fields.

Our Partners

Frequently Asked Questions

Here are our most frequently asked questions

What is NiMRA?

NiMRA is an acronym for the Nigerian Marketing Research Association. NiMRA is dedicated to supporting its members – uniting to advance their careers and their profession with passion, enthusiasm, altruism and a commitment to upholding the highest ethical standards, integrity, and professionalism in all aspects of their work

I am thinking of joining NiMRA. Which membership is right for me?

Here are the membership requirements, kindly choose one that best resonates with you:

Full membership – A full member should have 7 (Seven) years post-graduation experience in a reputable organization or Agency and 5 (five) years of which must be in full  research function.

Associate Membership – Those who have sufficient experience that will qualify them as a full Member except that they are not in mainstream research.

Affiliate Membership – Should be persons in a complimentary research function.  The person should have worked or be working for at least 3 years in an Agency or Department that has a Full Member

Student Membership: Academic qualification should not be below School Certificate with at least 5 (five) O’ level credits

Can people from countries outside Nigeria join the association?

Yes, but this must be ratified by the NiMRA Executive Council.

Does NiMRA offer Training opportunities?

Yes, we offer training sessions through our online classes on our website, workshops as well as webinars.

How do I change my contact information?

Please inform the Secretariat of any updates to your name, contact number, or other vital information by emailing info@nimra.ng or by completing the ‘Contact Us’ form, clearly specifying how we can assist you with the changes.

How do I become a NiMRA member?

Each applicant shall complete, sign and submit a form of application to the Membership Committee executive.

The appointed Membership Committee executive shall then endorse the application certifying the suitability, to the best of his/her knowledge and belief, of the applicant for acceptance by the Executive Council (EXCO.)

What is the purpose of the Association’s Board of Trustees?

The Board of Trustees serves as the governing body that ensures the association is managed effectively, adheres to its mission, operates within legal and ethical frameworks, and remains financially viable.

The use of the association logo is restricted to financial members (Individual or Corporate) of the association alone.

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