The formation of NiMRA as a professional association is borne out of the desire to formulate, enrich and improve professional activities and conduct of people and individuals interested in or involved in compiling or using marketing, social or economic research.
The Nigeria Marketing Research Association, NiMRA, was established to provide a forum within which research practitioners can work together in a spirit of cooperation, support and mutual goodwill to ensure professionalism in the industry. The Association attracts membership from those who spend a major portion of their professional time in planning, directing, executing, interpreting or presenting marketing research projects.
We have over 80 agencies plus individuals registered with us. All professionals registered with NiMRA are exposed to a variety of opportunities to network with stakeholders in the market and to stay in tune with the trends and developments in the field of market and opinion research.
Success Stories Annually
Value is delivered to diverse clients through the insights provided from research projects.The Association supports its members through exposure to internationally accepted trade guidelines and the expansion of intellectual capacity which translate to strict adherence to business ethics and the use of advanced methods in conducting research.
Training Sessions & Seminars Offered
An organization is only as good as its members and because we believe that the industry is dynamic, we offer many opportunities to both our accredited agencies and to clients so that they are abreast with current trends in the market research industry.
The Nigerian Marketing Research Association is the backbone and voice of practitioners and consumers of marketing research, opinion and social research, data analytics, social media analytics as well as for those in complimentary research functions. NiMRA unites all practitioners in the market under one proficient umbrella.