ESOMAR/GRBN Guideline for Researchers and Clients Involved in Primary Data Collection.

Decision-makers in all segments of society require a clear understanding of the environment in which they operate if they are to develop products, services, and policies that benefit their varied constituencies. Market, opinion, and social research and data analytics (hereafter “research”) provides the data and insights needed for this evidence-based decision-making by commercial organisations, governments, non-profit organisations, and the general public. Often this requires the collection and processing of substantial amounts of data that can include personal data. In doing so, researchers and clients alike have a duty of care to those individuals (hereafter “data subjects”) whose personal data we collect and process to protect that data, ensuring that that they do not experience adverse consequences or harms, as a result of having participated in research. These same protections apply when collecting data from companies and organisations of all kinds. Researchers also have an ethical responsibility to decision-makers and other data users to be open and full transparent about the specifics of the data collection and analysis. Such transparency is the only way for users of the research to judge its quality and determine whether it is fit for purpose. DOWNLOAD the full resource here: http://nimra.ng/wp-content/uploads/2024/09/guideline-on-primary-data-collection-final-2.pdf