As part of our stakeholder wellness programmes, NiMRA is introducing three (3) training modules for this fall – August to October, 2018.
These training packages are designed for new and upcoming researchers and for those who are desirous of scaling their knowledge of the research theme and how it is applied in both practice and user space.
Module 1- Fundamentals of Marketing Research (Aug 29th – 31st, 2018 I TIME: 9:00am – 5:00pm)
This introductory course enables you to: understand the basic principles and practices of market research. The whole research process will be covered, from understanding research requirements through to organising, analysing and presenting findings.
It is designed for people who want to learn how to plan and implement marketing research studies from start to finish.
Module 2- Essentials of Qualitative Research (Sept 19th – 21st, 2018 I TIME: 10:00am – 5:00pm)
This comprehensive, interactive and very practical course uses a mixture of lectures and exercises to help you develop a full understanding of all aspects of the qualitative research process, from briefing and research design, through fieldwork and analysis, to the presentation of the findings. The course is very hands-on. Working in small teams with your fellow delegates, you will have the opportunity to design a qualitative study, both moderate and take part in a group discussion, and then practice feeding back the insights you have generated.
Module 3- Essentials of Quantitative Research (Oct 3rd – 5th, 2018 I TIME: 10:00am – 5:00pm)
This course enables participants to develop a full understanding of all aspects of the quantitative research process. To understand the role, basic methods and skills of quantitative research