Consumer & Social Intelligence as Transformative Power
A power-packed two-day immersion into the future of consumer and social intelligence in Africa and beyond.
- June 24–25, 2026
- Lagos, Nigeria
Understand people deeply. Interpret signals quickly. Turn insights into action.
- The future of consumer and market intelligence
- AI and technology-enabled research methods
- Social listening and digital behaviour trends
- Data storytelling and insight communication
- Consumer trust, culture, and brand relevance
- Turning data into business and social impact
Where Intelligence Meets Action
We live in a time where consumer behaviour shifts overnight, trends emerge in real time, and public sentiment can shape the success or failure of brands, policies, and businesses within moments.
In this environment, data alone is no longer enough. The real advantage lies in the ability to understand people deeply, interpret signals quickly, and turn insights into meaningful action. This conference is designed as a power-packed two-day experience bringing together the brightest minds across research, marketing, business, media, technology, policy, and development.
Two Days of Insight & Impact
Each day is designed to challenge, inspire, and equip you with the tools and connections to lead in consumer and social intelligence.
Day 1: 24th June
International Conference
Opening keynotes and expert-led sessions exploring the intersection of consumer intelligence, AI, and decision-making at scale. Collaborative workshops, panel conversations, and networking built for real impact.
Day 2: 25th June
International Conference + Gala Night
Deep-dive sessions into emerging research frontiers, closing with an unforgettable Awards and Gala Night — a celebration of excellence in the Nigerian and African marketing research community.
What We'll Explore
Sessions designed to challenge participants to think differently about how intelligence can drive growth, innovation, relevance, and impact.
AI & Technology-Enabled Research
How artificial intelligence is reshaping the tools, methods, and possibilities of modern research practice.
Social Listening & Digital Behaviour
Decoding online conversations and understanding how digital behaviour trends influence brand and policy decisions.
Data Storytelling & Insight Communication
Translating complex data into compelling narratives that drive organisational decisions and stakeholder alignment.
Data Into Business & Social Impact
Moving from analysis to action — how insights practitioners create measurable change for businesses and communities.
Consumer Trust, Culture & Brand Relevance
Understanding what builds deep consumer loyalty and how cultural intelligence shapes brand performance in Africa.
The Future of Consumer Intelligence
Predictive intelligence, emerging audiences, and what the next decade holds for the research profession in Africa and globally.
Built for Insights Professionals & Beyond
Whether you’re deep in data or just discovering the power of consumer intelligence, there’s a seat at this table for you.
Researchers
Development Professionals
Brand Managers
Academics & Students
Policymakers
Innovation Leaders
Entrepreneurs
Research Enthusiasts
Choose Your Registration
You can register to attend the conference as structured below
1. Day One
International Conference
2. Day Two- International Conference and Gala Night
- Academia- N50,000
- Associate members (Junior/Middle Manager)- Members – N50,000.00
- Associate members (Junior/Middle Manager)-Non-members– N80,000
- Early bird (Full Members): N100,000
- Early bird (Non Members): N120,000
- Regular (Full members): N130,000
- Regular (Non-members): N150,000
All payments for registration are to be made to the bank details below:
Bank: UNITED BANK FOR AFRICA (UBA)
Account Name: MARKET RESEARCH ASSOCIATION OF NIGERIA
Account Number: 1015505047
Planning Team
The Program Planning Members
Dr. Ibhade Inegbenekalo
Jessica Ako
Abidemi Junaid
Oniyinde Abayomi
Adaora Alaedu
Obabueki Aigbogun
CALL FOR SPEAKERS
As we set the stage for insightful conversations, bold ideas, and meaningful knowledge exchange, we are excited to announce that our Call for Speakers and Papers is now open.
We invite researchers, industry professionals, academics, policymakers, innovators, and thought leaders to contribute to the conversation by sharing fresh perspectives, practical experiences, case studies, and groundbreaking ideas shaping the future of consumer and social intelligence.
This is an opportunity to spark important dialogue, and connect with a diverse audience of professionals and join us in presenting the ideas and insights that will drive our profession forward.
Deadline to submit: June 15th 2026
Snapshots from previous conference
