NiMRA Webinar Series- August Edition (Download recording)
On August 14, 2024, we explored the ‘Importance of Quality Data in Raising the Bar for the Nigerian Insight Industry’, […]
NiMRA – Nigeria Marketing Research Association
On August 14, 2024, we explored the ‘Importance of Quality Data in Raising the Bar for the Nigerian Insight Industry’, […]
Establishing Grounds For Processing Personal Data. Data protection frameworks worldwide increasingly require that individuals and organisations establish clear and compelling
ESOMAR/WAPOR GUIDELINE ON OPINION POLLS AND PUBLISHED SURVEYS Public opinion is a critical force in shaping and transforming society. Public
Any question for which the answer is not “yes” signals a potential gap in a privacy protection programme and a
Decision-makers in all segments of society require a clear understanding of the environment in which they operate if they are
Throughout its history market, opinion and social research has delivered information and insights about people’s behaviour, needs and attitudes to
A considerable amount of market, opinion, and social research and data analytics relies on the collection and processing of data