Human Creativity: In an era increasingly defined by algorithms, automation, and AI-dependence, the essence of human creativity in marketing research remains irreplaceable. This angle seeks submissions that explore how uniquely human skills such as intuition, empathy, critical thinking, narrative building, and innovative problem-solving complement and enhance AI-driven processes.

Future Synergies: The future of marketing research lies in the effective collaboration between human expertise and artificial intelligence. This angle invites proposals that explore the practical and theoretical frameworks for building successful synergies between researchers and AI tools. We are interested in case studies, methodologies, and conceptual papers that demonstrate how AI can augment human capabilities in areas like data collection, analysis, pattern recognition, and forecasting, while humans provide the strategic direction, ethical oversight, and contextual understanding necessary for meaningful insights.

Bold Ideas: To truly step “Beyond the Horizon,” the marketing research industry needs courageous and unconventional thinking. This angle calls for submissions that present audacious concepts, pioneering methodologies, and forward-thinking approaches that have the potential to disrupt existing norms and create new possibilities in the field. We encourage proposals that challenge traditional assumptions, propose innovative applications of technology or theory, and envision entirely new ways of conducting and utilizing marketing research to address current and future business and societal challenges.

Rethink: The advent of AI and new frontiers necessitates a fundamental re-evaluation of established marketing research principles, practices, and models. This angle seeks submissions that critically analyze existing frameworks and propose significant shifts in how we approach research design, data collection ethics, quality control, talent development, and the very definition of research validity and reliability in a technologically advanced landscape.

Impact: Ultimately, the value of marketing research is measured by its tangible impact on decision-making and outcomes. This angle focuses on submissions that demonstrate the real-world influence of research, particularly in the context of AI and new methodologies. We are interested in case studies, impact assessments, and frameworks that showcase how innovative research approaches have led to significant business growth, successful product launches, effective social programs, informed policy decisions, or other measurable positive outcomes.