A Four-Day Deep Dive into the Future of Marketing Research
Beyond the Horizon: AI & New Frontiers
The marketing research landscape is evolving rapidly, driven by advancements in Artificial Intelligence and the opening of new frontiers in data and technology. This conference will explore how these forces are reshaping our industry and how practitioners can navigate this exciting future. We will delve into the critical balance between technological innovation and the indispensable value of human expertise.
- Gain Cutting-Edge Knowledge: Learn from industry leaders and experts on the latest trends in AI and marketing research.
- Enhance Your Skills: Discover new methodologies and approaches to elevate your research practice.
- Network with Peers: Connect with a diverse group of professionals, build relationships, and foster collaborations.
- Contribute to Industry Growth: Participate in important discussions shaping the future of marketing research in Nigeria and beyond.
- Celebrate Excellence: Recognize and celebrate achievements within the Nigerian marketing research community at the Awards and Gala Night.
- Engage with Key Sectors: Participate in dedicated summits focusing on Client relationships and Social & Policy Research.
Vera Scott-Nnaji
- IPSOS (Chairperson)
Mr Kunle Arofin
- GLOBACOM (Member)
Garima Khandelwal
- TOLARAM (Member)
Kanayo Bardi
- Kantar (Secretary)
Paul Oziegbe
- Pierrine Consulting (Member)
Fiyin Adewolu
- AI In Nigeria (Member)
The Program
Day 1: 17th June
NiMRA Client Summit
Dedicated to strengthening the vital relationship between research providers and users. Gain insights into client expectations, demonstrate your value, and build collaborations that drive strategic business outcomes.
Day 2: 18th June
Social and Policy Research Summit
Discover the influence of robust research on societal advancement and public policy in Nigeria, and Africa at large. Engage with experts on methodologies, ethical considerations, and the future of impact-led research.
Day 3: 19th June
NiMRA International Conference
The core of the conference kicks off with thought-provoking keynotes and expert-led sessions, delving into the intersection of AI and marketing research
Day 4: 20th June
NiMRA International Conference
+ Gala Night (AGM and Awards)
The Conference closes with the our 2025 Annual General Meeting, and a special time to unwind, connect and celebrate excellence at the Awards and Gala Night.
You can register to attend any of the events taking place at the conference.
1. Client Summit
This is an Invite Only event, and it does not attract any fees.
2. Social and Political Research Summit
- Early bird (Non Members): N100,000
- Regular (Non Members): N120,000
- Early bird (members): N75,000
- Regular (members): N100,000
3. NIMRA International Conference
(Gala Night Inclusive)
- Non Members : N200,000
- Early bird (members): N130,000
- Regular (members): N150,000
- Fellows (members): N200,000
All payments for registration are to be made to the bank details below:
Bank: UNITED BANK FOR AFRICA (UBA)
Account Name: MARKET RESEARCH ASSOCIATION OF NIGERIA
Account Number: 1015505047
Join us as we lead the future with bold new ideas...
- Explore Future Synergies between human intelligence and artificial intelligence in research.
- Unleash the power of Human Creativity in driving impactful research outcomes.
- Generate Bold Ideas that will define the next era of marketing research practice.
- Rethink existing paradigms and embrace new approaches in a changing landscape.
- Maximize the tangible Impact of our work on business, society, and policy.
Registration Form
CALL FOR SPEAKERS
As we set the stage for insightful discussions and knowledge exchange, our Call for Speakers and Papers is also open.
This is your opportunity to shape the conversation, inspire your peers, and contribute to elevating the marketing research industry in Nigeria and globally. Join us in presenting the ideas and insights that will drive our profession forward.
Deadline to submit: May 16th 2025
Experience the vibrant energy of Lagos, Nigeria – the dynamic commercial heart of West Africa and the proud host city for the NiMRA International Conference. As a bustling hub of innovation, culture, and business, Lagos provides a compelling backdrop for #NiMRAConference25.
Join us at the heart of this exciting metropolis for a conference experience that is as dynamic and forward-thinking as the city itself.
Our Partners
