NiMRA – Nigeria Marketing Research Association
Join Nigeria’s leading market research conference for a power-packed two-day immersion into the future of consumer and social intelligence across Africa and beyond. Hosted by the Market Research Association of Nigeria (NiMRA), this consumer intelligence conference Africa brings together over 300 professionals from 80+ member agencies for two days of insight-driven sessions, networking, and an unforgettable Awards and Gala Night.
Whether you’re searching for a marketing research conference Lagos, a consumer insights conference 2026, or a platform to explore social intelligence conference Africa trends, NiMRA 2026 delivers practical tools, expert perspectives, and high-value connections for researchers, brand managers, policymakers, and innovators.
We live in a time where consumer behaviour shifts overnight, trends emerge in real time, and public sentiment can shape the success or failure of brands, policies, and businesses within moments.
In this environment, data alone is no longer enough. The real advantage lies in the ability to understand people deeply, interpret signals quickly, and turn insights into meaningful action. As Nigeria’s foremost research and insights conference, NiMRA 2026 brings together the brightest minds across research, marketing, business, media, technology, policy, and development for an experience built around:
NiMRA International Conference 2026 is designed as a power-packed two-day experience for professionals across the consumer and social intelligence ecosystem. As one of the most anticipated market research events Nigeria has to offer, this gathering equips attendees with the tools, frameworks, and connections to lead confidently in a rapidly shifting consumer landscape.
This year’s theme, Consumer & Social Intelligence as Transformative Power, reflects NiMRA’s commitment to advancing the data analytics and consumer behaviour conversation across Nigeria, West Africa, and the wider African continent.
Each day is designed to challenge, inspire, and equip attendees with practical tools for leading in consumer behaviour research Africa.
Opening keynotes and expert-led sessions exploring the intersection of consumer intelligence, AI, and decision-making at scale. The day features collaborative workshops, panel conversations, and networking opportunities built for real, lasting impact.
Deep-dive sessions into emerging research frontiers, closing with an unforgettable Awards and Gala Night — a celebration of excellence in the Nigerian and African marketing research community.
Sessions are designed to challenge participants to think differently about how intelligence can drive growth, innovation, relevance, and impact across Africa’s consumer markets.
Explore how artificial intelligence is reshaping the tools, methods, and possibilities of modern research practice — a cornerstone topic for any AI-enabled research methods conference.
Decode online conversations and understand how digital behaviour trends influence brand and policy decisions, a core focus for any social listening conference Nigeria.
Learn to translate complex data into compelling narratives that drive organisational decisions and stakeholder alignment — essential skills for any data storytelling conference.
Move from analysis to action. Discover how insights practitioners are creating measurable change for businesses and communities across the region.
Understand what builds deep consumer loyalty and how cultural intelligence shapes brand performance — central to consumer trust and brand strategy Africa discussions.
Examine predictive intelligence, emerging audiences, and what the next decade holds for the research profession across Nigeria, Africa, and globally.
NiMRA 2026 is built for insights professionals and beyond. Whether you’re deep in data or just discovering the power of consumer intelligence, there’s a seat at this table for you:
If you work across marketing, research, policy, or innovation anywhere in West Africa or beyond, this is the Lagos business conference 2026 you don’t want to miss.
Register for NiMRA International Conference 2026 — Nigeria’s leading market research conference — using the categories below. Registration covers Day One (International Conference) and Day Two (International Conference + Gala Night).
International Conference
Bank: UNITED BANK FOR AFRICA (UBA)
Account Name: MARKET RESEARCH ASSOCIATION OF NIGERIA
Account Number: 1015505047
NiMRA International Conference 2026 is curated by an experienced planning committee dedicated to delivering Nigeria’s most impactful research and insights conference:
As we set the stage for insightful conversations, bold ideas, and meaningful knowledge exchange, our Call for Speakers and Papers is now open.
We invite researchers, industry professionals, academics, policymakers, innovators, and thought leaders to contribute by sharing fresh perspectives, practical experiences, case studies, and groundbreaking ideas shaping the future of consumer and social intelligence in Africa.
This is your opportunity to spark important dialogue and connect with a diverse audience of professionals shaping the direction of our profession.
Deadline to submit: June 15, 2026
Submit your topic: florence@nimra.ng
NiMRA (Market Research Association of Nigeria) is a non-profit, member-driven association comprised of research organisations and professionals within the data, research, and insights industry. Established to elevate industry standards, NiMRA facilitates knowledge sharing, innovation, and the effective application of insights by decision-makers across Nigeria and Africa.
The 2026 NiMRA International Conference is officially here! Gathering the brightest minds under this year’s powerful theme, “Consumer & Social Intelligence as Transformative Power,” this year’s event bridges data analytics, consumer behavior, and actionable marketplace insights.The 2026 faculty brings together pioneering researchers, corporate executives, policymakers, and innovation leaders from across Nigeria and the wider African continent.
Meet the Speakers.
The NiMRA International Conference 2026 is a two-day market research conference in Nigeria, held June 24–25, 2026, in Lagos, focused on consumer and social intelligence across Africa.
The conference takes place on June 24–25, 2026, in Lagos, Nigeria, organised by the Market Research Association of Nigeria.
Researchers, brand managers, policymakers, academics, entrepreneurs, development professionals, and innovation leaders across Nigeria and Africa should attend.
Registration fees range from ₦50,000 for academia to ₦200,000 for Fellow Members, with early bird and member discounts available.
Yes, Day Two (June 25) includes an International Conference session plus an Awards and Gala Night celebrating excellence in Nigerian and African marketing research.
Topics include AI-enabled research methods, social listening, data storytelling, consumer trust, brand relevance, and turning data into business impact.
Submit your topic to florence@nimra.ng before the June 15, 2026 deadline through the Call for Speakers process.
Yes, academics and students can register at a discounted rate of ₦50,000, making it accessible for the academic community.
NiMRA brings together 300+ professionals from 80+ member agencies across 7+ topic tracks, making it Nigeria's most comprehensive research and insights conference.
A dedicated track explores how AI and technology-enabled research methods are reshaping modern research practice across Africa.
Yes, non-members can register at standard rates, with member discounts available for NiMRA members.
Social listening involves decoding online conversations to understand digital behaviour trends that influence brand and policy decisions across Africa.
Complete the registration form on the NiMRA website and make payment to the Market Research Association of Nigeria's bank account.
NiMRA is a non-profit, member-driven association of research organisations and professionals in Nigeria's data, research, and insights industry.
Yes, NiMRA 2026 includes collaborative workshops, panel conversations, and dedicated networking sessions across both conference days.